Danny white 
In 1929, when India’s markets were yet to be shaped by brands and marketing strategies, Shri Dharampal Ji laid the foundation for the DS Group with a modest perfumery shop in Delhi’s Chandni Chowk. Over time, this establishment garnered a reputation that reached the whole of India. It was Dharampal Ji’s keen eye for consumer preferences that laid the first bricks of innovation in the market.
The Pioneering Innovations
Dharampal Ji’s son, Shri Satyapal Ji, inherited his father’s entrepreneurial spirit and vision. It was he who, in 1946, introduced Zafrani Patta 120, a product that captivated the aficionados of paan masala. This innovative streak culminated in the launch of BABA, in 1963. BABA set the stage for other trailblazing products, such as Tulsi Zarda and Tansen.
Setting Industry Benchmarks
DS Group India’s commitment to innovation and quality wasn’t limited to paan masala alone. They diversified into various sectors, each time setting new benchmarks. The ‘Catch’ range of products (1987) brought a new zest to food and beverages, while brands like Pass Pass (1999) and Rajnigandha (1983) redefined the category of mouth fresheners. Across diverse sectors, the DS Group’s name emerged as a byword for excellence.
Diversification and Expansion
The DS Group conglomerate then ventured into the hospitality industry in 2000, acquiring high-end properties in metropolitans and unique, boutique accommodations in tourist destinations. Not stopping there, the Group extended its business into various sectors like Luxury Retail, Packaging, Agro Forestry, Confectionery, and Dairy.
Decades of Excellence
Over an illustrious existence of more than 90 years, the DS Group has showcased an exceptional capacity for innovation, commitment to quality, and customer satisfaction. Today, as the Group continues to grow and diversify, it stands as a monumental example of business success.
Trailblazing Milestones: DS Group, The First in Many Frontiers
The DS Group has long been a harbinger of innovation and quality, leading the way with a series of ‘firsts’ in various sectors. In a game-changing move, they were the first to introduce Pass Pass, India’s first 100% herbal mouth freshener. Packaging also saw a revolution with DS Group’s introduction of branded paan masala in metal tins.
In the domain of natural resources, DS Group was the first in India to bottle spring water, securing the distinguished NSF certification from the FDA in the United States. Their penchant for innovation continued in the kitchen as well; they introduced free-flowing salt in unique table-top rotatory dispensers, changing the way Indian kitchens functioned. Even in the beverage sector, the DS Group conglomerate set the benchmark by launching India’s first zero-calorie tonic water and soda processed with natural spring water.
Their foray into the culinary arts was remarkable, being the first to introduce electronically beaten silver foils for edible decorations. Acknowledging their responsibility towards the environment and consumer safety, they rolled out India’s first 100% biodegradable, composite can pack for food items. These are pilfer-proof, rust-proof, and leak-proof, embodying DS Group’s continuous commitment to quality and safety.
This trailblazing legacy aptly encapsulates DS Group’s ethos, always the first, always the best, setting new industry benchmarks while enriching consumer experience.
