Even though technology has changed how businesses market products and services, advertising is still essential in the modern world. Much of advertising takes place in the virtual world. This is called digital marketing.
It is important to partner with an advertising agency that is familiar with digital marketing. One of the most common questions business leaders ask is how much they should spend on digital marketing. The answer is that it varies!
Social Media Marketing
One of the essential components of marketing comes in the world of social media. There are hundreds of millions of people who use social media on a daily basis.
The good news is that it is free to create a profile on most social media platforms. Businesses should include links back to their landing pages to increase traffic.
Advertising Through Google
Google Ads are another key part of digital marketing. There are several types of Google has on its display network. This is going to impact how much businesses spend on marketing. Some of the options include:
- CPC Pricing: Businesses will only pay when a user actually clicks on the ad. This is perfect for companies that are looking to increase website traffic.
- CPM Pricing: This is pricing that requires the business to pay for ad views. This is great for increasing brand awareness.
- CPA Pricing: This requires companies to pay for ads when they lead to a conversion. This is ideal for companies that are trying to increase sales.
Overall, the average cost per click using Google Ads is around a dollar per click. Depending on how aggressive businesses are, they might spend thousands per month.
Work with an Advertising Agency
It is critical for companies to tailor digital marketing campaigns to meet their needs. This is why it is important to work with experienced professionals.