Chatbots aren’t just a buzzword that businesses use to draw the attention of their target audiences and present themselves as advanced in terms of the tech they use.
In reality, these intelligent algorithms are here to stay as they can be implemented across different business processes in an attempt to improve the way you attract, engage, communicate with, and sell to your prospects.
The latest advancements of technologies such as AI, machine learning, big data analytics, and NLP have made chatbots an indispensable tool in many industries.
Stats say that 93% of people are more likely to purchase repeatedly from companies that offer exceptional customer experience. Let’s discuss how implementing chatbots can help your business grow.
1. You’ll Generate More Leads
New customers are essential for the growth of any business, which is why lead generation should be your main focus.
But the point is not in attracting leads unselectively – only high-quality leads that have the likelihood of becoming your customers matter.
That’s where chatbots come in handy as they can be used for an omnichannel approach crucial for engaging visitors on your website, Facebook, or Instagram.
By implementing these intelligent algorithms across different digital platforms, you’ll be able to offer highly personalized messaging, tailored product recommendations, and guidance. Chatbots will push your potential customers who are sitting on the fence towards making a purchasing decision.
When a lead visits your website or social media channel, a chatbot can answer all their product or service-related question in a timely manner, accelerate the lead qualification process, and hand them off to the sales team for further nurturing.
2. You’ll Provide Exceptional Customer Support
According to surveys, 86% of buyers are willing to pay more for a better customer experience.
Chatbots will help you make your customers happy by offering superb, around-the-clock support, answers to their queries, and solutions to their product or service-related issues. The thing is that human support reps can’t handle more than one customer at a time, which means that several others are put on hold.
And we already know that wait times can erode your customer experience as nobody wants to waste time waiting for a support rep to pick up their call and solve their issue.
Similarly, customers frequently have questions and issues outside normal business hours. Not to mention that they’re in different time zones, meaning that they will have to wait for a couple of hours or even days before somebody can answer their question. And that’s a lot, so the risk is that potential customers can slip through the cracks.
It’s worth mentioning that chatbots can do more than simply answer commonly asked questions. If they’re powered by AI, they will also be able to collect, process, and analyze customer information. As a result, they will learn more about every customer in the process so that they can use these insights to further personalize the next interactions.
3. You’ll Cut Costs
Another crucial benefit of implementing a chatbot is cutting operational costs.
As chatbots are capable of handling multiple customers simultaneously and at any time, you won’t have to hire additional customer support reps to make your team available 24/7.
Besides making your customer support available at all times, chatbots will also allow your human support reps to focus on high-value tasks and complex queries that require critical thinking.
4. You’ll Remove Hiccups from the Customer Journey
Chatbots can make the customer journey smooth by eliminating friction.
After you’ve engaged and nurtured your prospects, it’s time to get them to pull out their credit card and make a purchase. Unfortunately, that’s not an easy feat as other obstacles can emerge and ruin your plan.
Filling out the form is a critical moment in the customer journey, and that’s when your customer decides whether they will purchase from you or abandon their shopping cart.
Long and complex forms can be a roadblock as they can get your potential customers to leave without completing a purchase.
Chatbots play an important role here as they can assist your customers throughout the purchasing process and help them during the checkout. They will collect the necessary information in a much more customer-friendly way.
Moreover, you can implement chatbots on different product pages in order to offer additional information, personalized recommendations, and discount codes can significantly speed up the entire process.
Think about investing in a chatbot as this cost-effective, easy-to-use tool can help you streamline your entire customer journey, build loyalty with your customers, and provide a superb overall brand experience.
Jeff Morgan is currently associated with NetworksGrid as a technical content writer. Through his long years of experience in the IT industry, he has mastered the art of writing quality, engaging and unique content related to IT solutions used by businesses.